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Voice & Data
BenchmarkingUnique voice and packet data benchmarking solutions
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customized to support the requirements of wireless operators.
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Magnify
Wireless consumer insights, analytics, and performance metrics collected
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and curated from the smartphones of opted-in panelists across the U.S.
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OneMeasure™ App Platform
GWS' suite of mobile diagnostic apps that provide easy-to-use,
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network testing capabilities for the wireless industry.
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Data Collection
Over 13 million miles driven and walked
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worldwide conducting scientifically
controlled tests of network performance.
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Mobistat™
Our interactive web-based reporting
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and mapping tool designed to enable users
to quickly and efficiently assess network performance.
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Performance Monitoring
A web based tool that provides mobile network
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operators with critical network performance information.
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Services
GWS offers a full range of engineering and analysis capabilities in support of current and emerging wireless network technologies and device applications.
Services
GWS offers a full range of engineering and analysis capabilities in support of current and emerging wireless network technologies and device applications.
Services
GWS offers a full range of engineering and analysis capabilities in support of current and emerging wireless network technologies and device applications.
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Voice & Data
BenchmarkingVoice Benchmarking
GWS’ comprehensive Voice Benchmarking services have been successfully used by operators to evaluate competitive performance against their competition; to validate performance before and after infrastructure equipment swap outs; to provide support to quality claims used in marketing campaigns; to measure outsourcing SLAs; and to direct network improvement investment.
GWS has supported regulators using benchmarking data to confirm operator performance on license requirements and identify unserved or underserved areas, and has helped infrastructure vendors to test new technology rollouts. GWS is unmatched in experience and capacity to provide a customized service to meet any benchmarking need.
Data Benchmarking
GWS’ Data Benchmarking reports allow operators to compare performance between competitors, markets and technologies; evaluate performance trends over time; identify focus areas for competitive improvement, and evaluate Quality of Service problems. Data Benchmarking reports utilizes key parameters that are independent of technology for comparison including:
• (RF) Connection Accessibility: A metric of the user’s ability to successfully activate a PDP session on the network. • (RF) Connection Retainability:A metric of the user’s ability to successfully deactivate a PDP connection on the network. • Task Accessibility:A metric of the user’s ability to successfully start a task. The successful task initiation rate is detailed by protocol and direction (HTTP, FTP downlink, FTP uplink). • Task Retainability: A metric of the user’s ability to successfully complete a task. The successful task termination rate is detailed by protocol and direction. • Throughput: Throughputs are detailed per task type. • Ping Delay: Ping delay (round-trip) mean, percent of ping delay < 1 second and graphical distributions. 
Extended Analysis
Building on the standard benchmarking reports, Extended Analysis extracts additional information from collected information to help customers achieve specific goals. This can include focused data mining to extract specialized information about a drive test or can provide a big picture view of the network to aid in evaluation of design guidelines at a macro level. Some of the custom offerings prepared by GWS and available in conjunction with Voice & Data Benchmarking campaigns include:
• High Level Overview Reports: Summarized results present details of a benchmarking campaign in a format tailored to provide executive management a quick look assessment of the network. • Single Network Performance Reviews: Designed to highlight areas of interest in a market, identify trends and propose potential opportunities for improvement. • Multiple Network Performance Reviews: Provide a cross network perspective of benchmarking results. Useful for regulatory agencies assessing licensees or for corporate organizations evaluating regional performance. • Before and After Analysis: Benchmarking campaigns and reports in conjunction with new market acquisition and integration, network retunes, infrastructure vendor replacement and other important events. • SLA Validation: Customized testing to provide an independent assessment of service or equipment providers performance towards Service Level Agreement metrics. 
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OneMeasure
App PlatformOneMeasure™ App Platform
GWS' benchmarking products include the OneMeasure app platform, a suite of mobile diagnostic apps that provide easy-to-use, network testing capabilities for the wireless industry including network operators, mobile device vendors, regulators, and consumers.
OneMeasure Enterprise App
Powerful Performance Measurement Tool
Need a mobile diagnostic application built for detailed engineering analysis and testing of wireless networks? We have your solution – the OneMeasure enterprise app utilizes an Android platform and is available directly through GWS. The OneMeasure enterprise app provides the following:
The enterprise version is built to quickly yet thoroughly test mobile and Wi-Fi networks in terms of data speed, network latency, signal strength, serving cell towers, GPS and other key performance indicators. Independently, the app provides cost-effective, surface-layer performance analysis, and when combined with GWS' industry leading testing solutions, it can serve to significantly enhance benchmarking efforts.
Flexible and Easily ConfigurableUsers can easily configure, run, and review multiple test scenarios involving ping, HTTP upload, HTTP download, browser, HTTP multi-thread upload, and HTTP multi-thread download. Users also have the ability to configure test controls including count, duration, or continuous testing. In addition, test configurations created for a current project can be saved for future use.
Real-Time, Shareable ResultsResults from a test project are instantaneous and can be shared with others. The results can be viewed in various levels of detail from individual test results to a project summary. And users can also view the trends resulting from conducting multiple tests.
Comprehensive Network AssessmentsWhen combined with Mobistat™, GWS' advanced post processing technology, enterprise users can also view app test results via a secure website, and have access to interactive web-based reporting and mapping tools. Thus, adding another layer of evaluation for the performance measurements generated by the app.
OneMeasure Consumer App
Consumers (users) can download a free, streamlined version of the OneMeasure enterprise app, known as OneMeasure Lite, from Google’s Play Store or Apple’s App Store. Using the same powerful core as the OneMeasure enterprise version, OneMeasure Lite has a simplified interface and a carefully chosen set of functions for the everyday Droid and iPhone consumer. Users are able to test the performance of their mobile or WiFi network by measuring latency, website loading speeds, and by performing upload and download stress tests. The consumer version also allows users to share the results of their tests with others over email or social media. An account or log in is not required, and with one tap users can immediately run diagnostic tests; accordingly, all the data that GWS gathers from the app is anonymized by default. Terms and conditions for the consumer version, OneMeasure Lite, can be viewed here: Legal Policies for the OneMeasure™ consumer version, OneMeasure Lite
Custom-Designed Mobile Diagnostic AppGWS can custom design a mobile diagnostic app for your company. Based on the OneMeasure mobile platform and engine created for GWS' network testing activities, GWS can provide a network diagnostic app for your brand and for your testing purposes. Testing can be custom designed to include network latency measurements and upload and download network stress tests. And similar to GWS' OneMeasure enterprise and consumer versions, the app can be designed to allow users to share the results of their tests with others via social media and email.
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OneScore
RankingOneScore™ Ranking
GWS’ OneScore is a ranking methodology that combines engineering data with consumer research to provide a definitive performance score, identifying best-in-class mobile networks. Taking into account both real-world network performance as well as real opinions from consumers on what they want from their network (from coverage to reliability, data speed, voice quality, and video performance), OneScore results in the industry’s most comprehensive evaluation of mobile networks.
So How Does It Work?
In addition to controlled, scientific testing of wireless networks, GWS annually conducts third-party nationwide polling of consumers. By combining these results, GWS is able to create the most balanced picture of the mobile experience that consumers care most about today.
Traditionally, a network’s performance is tested by looking at factors like throughput or signal quality. This provides a good high-level overview of the state of a wireless network; but what does this mean to consumers using those networks? Would they rather be able to make a high quality call, or do they only care about fast data streaming? To truly understand how those networks are performing, it’s crucial to understand consumer expectations and behaviors when using their mobile devices.
More specifically, the consumer survey includes questions asking respondents to rank the importance of different tasks they perform on their mobile device, as well as the importance of different aspects of network performance. Our network test results are then weighted according to how consumers prioritize what’s important to them, and evaluated in eleven different network performance areas related to voice, data, network reliability and network coverage.
For Mobile Operators
OneScore gives mobile operators a metric that not only looks at detailed network testing data but also takes into consideration how consumers are actually using their mobile devices and connections in the real world. This combination gives mobile operators a full picture of the true performance of their network in relation to their consumer’s expectations.
For Consumers
OneScore offers a clear and meaningful ranking into how their mobile network operator is performing, based on the things that matter most to them. GWS is the world’s leading, independent provider of mobile benchmarking data — consumers trust in the rigor of testing and methodology that makes up OneScore.
How Important is All of This to Consumers and Operators?
Nearly two out of three customers in the U.S. would strongly consider changing operators if they experience poor service. At home or on the road, people want an operator that can provide reliable service; if not then they will find one who can.
GWS has worked with major operators across the globe to provide the most scientifically tested network data and engineering analysis. And over the years, GWS has spent tens of millions of dollars investing in test equipment and developing unique voice and data benchmarking processes. Experience matters and has made GWS’s OneScore the industry standard for measuring network performance. -
Data
Collection
Data Collection
GWS engineers have practical experience with collection tools from all major test equipment manufacturers and can provide value added analysis using our proprietary tools or commercial post processing software packages.
GWS data collection services include:
- Drive Testing
- Optimization
- Site Acceptance
- Coverage Testing
- Model Tuning
- In Building Testing
- Campus Testing
- Customized Testing Solutions
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Mobistat
Mobistat™
MobiStat is an interactive web-based reporting and mapping tool designed to enable wireless carriers to quickly and efficiently assess network performance. The MobiStat database contains all call events and the pertinent information related to each call event (date, time, RXLev, RXQual, etc) from all drive tests and from all carriers collected.
MobiStat continually grows as data is collected during each drive cycle. Call events can be manipulated easily and efficiently by the user, reducing analysis time. MobiStat provides prebuilt plots/charts, user selectable parameters, downloadable raw data for additional analysis, and is open to other data sources for data mining.
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Magnify
Magnify
Smartphones connect people to the world – they are a part of everyone’s everyday life. GWS’ Magnify can provide you with a lens into a day in the life of the consumer. It focuses on smartphone usage to better understand consumer behavior as well as wireless network performance.
Magnify is built around an opt-in nationwide consumer panel and can report on, measure, and evaluate mobile app usage, network performance, and consumer perceptions. It collects data on consumer Android smartphones 24 hours a day, 7 days a week, whenever and wherever consumers use their devices. In addition to collecting key usage and performance stats, Magnify has the ability to conduct targeted surveys with consumer panelists based on demographic and/or usage criteria.
Panelists (aged 18+) are recruited from the top 41 metropolitan areas across the US along with consumers located in less populated areas (overall, covering 98% of the U.S. population). Approximately 54 million data points are generated daily by panelists. Data is anonymously collected and reported in aggregate for market research purposes only.
Learn more about Magnify:
- Brief overview of Magnify and its benefits click here
- Detailed explanation of how Magnify works click here
- Sample of Magnify insights click here
- Sample of the most recent Magnify data collected and segmented by demographics, app type, and vertical markets click here
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Performance
MonitoringPerformance Monitoring
GWS' Performance Monitoring Tool is a web based tool that provides mobile network operators with critical network performance information. Easy to use and requiring only an internet connection to the operator’s data, the secure web site displays performance statistics and essential data in a user friendly format. Critical network alerts can also be sent to users by SMS and/or email and weekly reports with key performance indicators can be automatically generated and sent to users by email.The tool provides a real-time understanding of the health of a mobile network. Key performance statistics include drop call rates, block call rates, traffic, handover statistics and channel availabilities and usage information.
The tool can also be utilized to understand how the network performance changes with ongoing network configuration changes (e.g. cell site additions, power adjustments, antenna modifications, frequency additions, reallocations of traffic or control channels, handover parameter changes, etc.). Statistics are available for the Base Transceiver Stations (BTS), Mobile Switching Center (MSC) and regarding Call Details Records (CDR).With the GWS Performance Monitoring Tool, users can access information that can be used to assist with future network growth or budgeting. For example, through the identification of sectors that begin to exhibit blocking, actions may be taken to relieve this congestion, such as adding an extra TRX, add extra sites, switch on directed retry, etc. The performance tool also has statistically based alarms that trigger when certain criteria are met - thus providing a quick summary of the network's immediate health.
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Event-O-Meter
Event-O-Meter
Event-O-Meter is an easy-to-understand measurement of network performance at popular events nationwide. It’s a barometer for how American consumers experience wireless connectivity when networks are trying to accommodate heavy traffic at a particular location. Using our OneScore evaluation process, the Event-O-Meter takes into account voice, data, video, coverage, and reliability metrics based on customer experience.How it Works
Throughout an event GWS network testing specialists will be on site collecting thousands of voice and data samples. Once the controlled testing is complete, results are evaluated and then compiled into a performance score using our OneScore methodology. In addition, to an overall mobile network performance score, GWS also provides scores for network speed, network reliability, and social media performance.Want to find out more about Event-O-Meter? Download our program brochure or see the media coverage here.
Printable PDF Brochures
Our service brochures are available in a print-friendly format.
Download Them here
- GWS measures how people live, work and play via their mobile devices; and how mobile network performance affects them.
- 23475 Rock Haven Way, # 265
Dulles, VA 20166 - Tel: (703) 661-7000
- marketing@gwsolutions.com
