OneMeasure Consumer Panel

Smartphones connect people to the world – they are a part of everyone’s everyday life. Our OneMeasure Consumer Panel (OMCP) focuses on smartphone usage to better understand consumer behavior as well as wireless network performance.

OMCP is an opt-in consumer panel that measures mobile app usage and content, network performance, and consumer perceptions. OMCP collects consumer data on consumer Android smartphones 24 hours a day, 7 days a week, whenever and wherever consumers use their devices. In addition to collecting key usage and performance stats, OMCP has the ability to conduct targeted surveys with consumer panelists based on demographic and/or usage criteria.

Currently, OMCP panelists (aged 18+) are recruited from the top 41 metropolitan areas across the US along with consumers located in less populated areas. The number of panelists per metro area depends on the area’s geographical size but on average there are roughly 1,200 panelists per metro area. Total sample size of the panel ranges from 75,000 to 100,000 U.S. consumers. Data is reported in an aggregated and anonymous fashion for market research purposes only.

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