OneMeasure Consumer Insights – Stay In The Know

GWS provides routine insights, extracted from our OneMeasure Consumer Panel (OMCP), to companies, investors, and analysts wanting to stay up-to-date on consumer perceptions, experience, and app usage patterns.

Provided below are snapshots of OMCP insights – if you want to receive our key insights by email or if you have questions about the data and analysis available from our panel of 200,000 opt-in consumers click here.

What’s Happening in the Labor Market

Will the slowdown in job seeking be short-lived (as seen earlier in the year) or will it persist given the current inflationary and macro-economic environment?

Netflix Loses More Subs But How Does it Compare
to the Others?

Discover further details on streaming trends involving Netflix and other providers.

Netflix User Decline Is Being Driven By Gen Z Women

OneMeasure data* reveals that over a quarter of young female subscribers (aged 18-24) have cut their viewership on Netflix.

Consumers Turning To GasBuddy For Savings At The Pump

This is one of many examples of how new economic realities are driving
digital behavior.

OneMeasure Reveals Top Health and Fitness Apps!

  Based on most used apps during the past 6 months.

Video Streaming Leaders Score Highly on Variety of Content

Variety is always important, especially when choosing a streaming service.

Is Content Still King For Consumers When Choosing A Streaming Service?

GWS surveys 20,000 consumers to find out.

Did A Viral Owl Help Duolingo Fly Higher?

OMCP data indicates Duolingo's viral TikTok campaign is driving up app adaptation & user engagement.

Big Box Retailers VS. Warehouse Stores

With inflation rising, who wins?

Is Hulu Facing a Stall in Future Growth?

Our new OneMeasure data trends seem to indicate yes! 

OMCP Predicts Revenue In Advance of Quarterly Earnings

Starbucks quarterly revenue VS. OMCP active
Starbucks app users.

Sportsbook Betting Apps Take Off

Female users joining U.S. sportsbook betting app craze
at faster rates than men.

Couch or Theater?

 Movie theaters are open — want to go? Our survey of 35,000 U.S. adults
says not really!

DoorDash Delivers on KPIs

Key data insights help set expectations in lead-up to DoorDash
earnings report.

How Does Disney Stack Up Against Netflix?

When consumers think of streaming video, Netflix is usually top of mind but that may be changing.


State of Mobile Gaming in 2021

Consumers average more than 90 minutes of smartphone
gaming per day.


Worried About Security On Your Mobile Phone?

More than half of consumers satisfied with their carrier’s
mobile security efforts.

WarnerMedia & Discovery

Merger captures nearly 1/3 of all mobile users that stream videos, gaining a better position amongst other “big brand” competitors.

Pandemic Year in Mobile Apps

Most types of apps increased in usage during the pandemic years vs. previous with finance apps seeing the most growth.

Predicting Elections With Behavioral Data

Analyzing consumers’ smartphone news consumption habits could aid in forecasting election outcomes.

 

OMCP – A Powerful Resource

OMCP is essentially a research platform that provides a view into a consumer’s daily life, using their mobile device to provide a 360 view of behavior. GWS maintains a panel of approximately 200,000 adult smartphone users across the U.S including the top 41 metropolitan centers as well as less populated areas. The OMCP enables companies to better understand how to acquire, retain and/or upsell their customers; and it provides investors and analysts with unique insight into how products and services compete as well as usage patterns and consumer opinion.

 

Performance

Measure coverage, speed, video and gaming performance across networks that delivery key consumer services

 

Engagement

Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography


Benchmark

Gain competitive insights versus key competitors across performance and usage variables; determine a realistic understanding of market share

 

Attitudes

Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service