OneMeasure Consumer Insights – Stay In The Know

GWS provides routine insights, extracted from our OneMeasure Consumer Panel (OMCP), to companies, investors, and analysts wanting to stay up-to-date on consumer perceptions, experience, and app usage patterns.

Provided below are snapshots of OMCP insights – if you want to receive our key insights by email or if you have questions about the data and analysis available from our panel of 200,000 opt-in consumers click here.

Sportsbook Betting Apps Take Off

Female users joining U.S. sportsbook betting app craze
at faster rates than men.

OMCP Predicts Revenue In Advance of Quarterly Earnings

Starbucks Quarterly Revenue VS. OMCP Active
Starbucks App Users

Couch or Theater?

 Movie theaters are open — want to go? Our survey of 35,000 U.S. adults
says not really!

DoorDash Delivers on KPIs

Key data insights help set expectations in lead-up to DoorDash
earnings report.

How Does Disney Stack Up Against Netflix?

When consumers think of streaming video, Netflix is usually top of mind but that may be changing.

State of Mobile Gaming in 2021

Consumers average more than 90 minutes of smartphone
gaming per day.

Worried About Security On Your Mobile Phone?

More than half of consumers satisfied with their carrier’s
mobile security efforts.

WarnerMedia & Discovery

Merger captures nearly 1/3 of all mobile users that stream videos, gaining a better position amongst other “big brand” competitors.

Pandemic Year in Mobile Apps

Most types of apps increased in usage during the pandemic years vs. previous with finance apps seeing the most growth.

Predicting Elections With Behavioral Data

Analyzing consumers’ smartphone news consumption habits could aid in forecasting election outcomes.


OMCP – A Powerful Resource

OMCP is essentially a research platform that provides a view into a consumer’s daily life, using their mobile device to provide a 360 view of behavior. GWS maintains a panel of approximately 200,000 adult smartphone users across the U.S including the top 41 metropolitan centers as well as less populated areas. The OMCP enables companies to better understand how to acquire, retain and/or upsell their customers; and it provides investors and analysts with unique insight into how products and services compete as well as usage patterns and consumer opinion.



Measure coverage, speed, video and gaming performance across networks that delivery key consumer services



Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography


Gain competitive insights versus key competitors across performance and usage variables; determine a realistic understanding of market share



Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service