OneMeasure Consumer Insights – Stay In The Know
GWS provides routine insights, extracted from our OneMeasure Consumer Panel (OMCP), to companies, investors, and analysts wanting to stay up-to-date on consumer perceptions, experience, and app usage patterns. Our panelists generate an average 54 million data points daily across the U.S. (overall, covering 98% of the U.S. population).
Provided below are snapshots of OMCP insights – if you want to receive our key insights by email or if you have questions about the data and analysis available click here.
OMCP – A Powerful Resource
OMCP is essentially a research platform that provides a view into a consumer’s daily life, using their mobile device to provide a 360 view of behavior. GWS collects approximately 54 million data points daily from adult smartphone users across the U.S including the top 41 metropolitan centers as well as less populated areas (overall, covering 98% of the U.S. population). The OMCP enables companies to better understand how to acquire, retain and/or upsell their customers; and it provides investors and analysts with unique insight into how products and services compete as well as usage patterns and consumer opinion.
Measure coverage, speed, video and gaming performance across networks that delivery key consumer services
Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography
Gain competitive insights versus key competitors across performance and usage variables; determine a realistic understanding of market share
Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service